Posts Tagged ‘Linkedin’

Ethics, Morals & Values: Oxymoron All?

Wednesday, January 7th, 2009

In a stark reminder and throwback to the Enron story - Satyam Computers, one of India’s largest (and highly rated) IT  services firms, in a stunning disclosure  yesterday said that they have been guilty of overstating their financial numbers for the past many years - an amount which is easily in excess of billions of dollars!

In one stroke (and one day) - over 50,000 employees, millions of Satyam shareholders, India’s global reputation, and the sanctity of the whole regulatory mechanism in India (board, auditors, institutional investors, government) stand at the cross-roads today.

It has been a steep fall for Satyam - from sublime to ridiculous. 

What makes it more shocking is that the Indian IT services industry (including Satyam) has been the role model/ poster child for corporate governance, ethics, meritocracy and professionalism for entrepreneurs and businesses of all types for over a decade now.

Having been part of the Indian IT industry, personally I am both shocked and angry. But what I find more unsettling is that - just as the ”quantum of blind risk” taken on by the Wall Street Banks surfaced only after the subprime bubble had burst - had the global markets not tanked, no one would have known, bothered, or even cared if there was anything wrong going on at Satyam!  

Which means the dictum - “you are not a thief unless you are caught stealing” - continues to drive the ethical/ moral compass for many of us - apparently including the Founders of Satyam.

And that raises an interesting observation - between “what is legally right” and “what is morally right” lies a huge grey area. And businesses (and the decisions they make) usually happen within the boundaries of this grey area…

While we all could easily and objectively agree on ”what is legally right” - but “what is morally right” is far more personal and complex…as what is morally right for you - is perhaps right for you only!

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Business Resolutions for 2009?

Monday, January 5th, 2009

This is my first post of 2009 - so here’s wishing you all a very happy new year!

As every new year brings in the hope of a fresh start - it is in order that we begin with some business resolutions/ ideas to get our clocks ticking:

1. Conserve cash - I know it’s an old hat but it’s importance can’t be overstated. Has someone also spoken to you about the ill-effects of deflation lately?

2. Do NOT stop investing - now this might sound counter-intuitive especially in context of the point above - but “less money” if invested “rightly” could achieve far more (more in point # 5 below)

3. Revisit your marketing strategy on a PRIORITY - which basically means refine/ rework the story you are taking to market - we are operating in a far different world (read world-view) than what it was a few months back

4. “Frugal” is in fashion again…cut your costs but with one CLEAR exception - any costs incurred that result in disproportionate gains in incremental revenues are good costs…

5. Make the test of “disproportionate increase in incremental revenues” an investment philosophy - pass everything through this lens: R&D, marketing, customer service, and even HR?

6. Do cut on your training budget but NOT on the training. Switch to other low cost options such as ASP/SaaS style elearning  or online training.

7. If you MUST lay-off people to get your cost structure in line with the contracting demand - start at the very TOP, you can achieve a lot in one fell swoop here!

8. Start a PURPLE COW (remarkable new products for the very edges of the market) FUND - one sure fire way to hold back your stars and potentially land up with at least one block-buster by the time the market turns.

9. Invite your stars and odd-balls, entrepreneur types currently hidden in the woodwork of your company to concieve, create and launch remarkable new products for the enthusiasts/ early adopters at the edges of the market.

10. Depending on what your context is - well thought out new stories/ products around Health, Wealth and Kids would always do well - recession or not. Period.

11. Better still…launch something cool for women - but please insist on a woman running the business for you!

12. Get Tom Peters or a Seth Godin to address your executive/ sales teams! There is no better time than this to have these guys ignite new energy/ fire in your top teams - but if you can’t manage it, then at the very least - buy their books and have your teams read them!!

13. For starters - read (re-read if you’ve already read) Tom’s Reimagine and Purple Cow by Seth Godin. These are extraordinary books and I guarantee you that they will change your perspective on business and perhaps life.

14. If you are in India or any other emerging market - focus your energies (read launch some purple cows)at the Bottom of the Pyramid. Countries like India are still banking on a growth of over 7% this fiscal purely on the strength of BOP!

15. And lastly, worst might not be over yet - so pace yourself if you are an early stage firm burning huge pile of cash every month…the cash registers may not start ringing in a hurry!

And Yes we Can! Have a great year!!

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