Fly Without Wings

In the classic - The Mind of the Strategist, Kenichi Ohmae argues that ”insight”  - the intuitive and creative element of the human mind - and NOT the “rational, numbers driven view of the analyst” - is often behind the strategies that have extraordinary impact in the marketplace. He also avers that this natural, instinctive strategist is a dying breed, pushed to the sidelines by numbers oriented strategic and financial planners!

I can not agree more.

In some of my earlier posts, I have written extensively about concept of Forward Thinking - which points exactly to this capability as a qualification for an organization to be able to launch remarkable products and services in the marketplace.

So, an early Intuition - when tested on the ground in the marketplace - yields to what Ohmae calls as ‘Insight’. Often highly disruptive of the status quo.

Tags: New Product Introduction

This entry was posted on Sunday, May 3rd, 2009 at 8:08 am and is filed under Emerging Markets, India, Marketing, Start-ups, Technology. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.