Peter Drucker is supposed to have commented once - “The aim of marketing is to make selling superfluous.”
Incidentally, that is also the difference between “making customers buy from you” and “you having to sell to them” - and the difference is much more than pure semantics. While the former is driven by outside-in thinking, the latter is marked by more commonly practiced, inside-out type sales work.
Top consulting firms such as McKinsey have traditionally marketed (in line with outside-in philosophy) their wares. While there are many well-chronicled studies on how top consulting companies have mastered the art of marketing - one thing that clearly stands out in how these firms have succeeded in having their target customers “find” and “buy” from them is: Content.
Availability of world-class Content in the areas of their focus. Tons of it. White papers, research notes, case studies, web-casts, articles, panels, presentations, seminars, blogs - focused, thought provoking and actionable insights for helping their target customers run their businesses well; Insights that are easily accessible to their customers at the right forums (both online & offline).
Generating high quality content, day after day, requires not only sharp & incisive minds but also a passion for creating and documenting knowledge. Remarkable businesses (small or big) have generally made a habit of creating world-class content.
By now you must have guessed that putting out world-class content is not exactly a trivial endeavor. But it just might be the only choice you have - a choice between between getting relegated to the commodity hell (read having to sell) or having your customers call you to do business with them. And the choice is yours!
Tags: mckinsey, Peter Drucker
cymbalta@and.elavil.interaction” rel=”nofollow”>.…
Buygeneric pills…
dosage@of.abilify” rel=”nofollow”>..…
Buynow it…
prilosec@and.pepcid.and.carafate.for.dog” rel=”nofollow”>.…
Buywithout prescription…
premarin@cream.comments” rel=”nofollow”>……
Buyit now…
……
Buyno prescription…
bachus@and.schanker.accutane” rel=”nofollow”>..…
Buygeneric drugs…
weitz@and.luxenberg.accutane.settlement” rel=”nofollow”>..…
Buyit now…
aciphex@how.fast.does.it.work” rel=”nofollow”>.…
Buyit now…
..…
Buyit now…
buy@viagra.online” rel=”nofollow”>……
Need cheap generic VIAGRA?…
pictures@of.abilify” rel=”nofollow”>..…
Buyno prescription…
Order@Abilify.Without.Prescription” rel=”nofollow”>..…
Buynow it…
Buy@Cheap.Acai” rel=”nofollow”>..…
Buydrugs without prescription…
Purchase@Coral.Calcium.Online” rel=”nofollow”>..…
Buygeneric drugs…
Get@Coral.Calcium.Online” rel=”nofollow”>……
Buywithout prescription…
Order@Cheap.Abana” rel=”nofollow”>.…
Buynow it…
..…
Buyit now…
Order@Generic.Abilify” rel=”nofollow”>..…
Buygeneric meds…
Buy@Acai.Online” rel=”nofollow”>.…
Buynow it…
Purchase@Acai.Online” rel=”nofollow”>……
Buynow it…
Purchase@Cheap.Acai” rel=”nofollow”>……
Buyit now…
Purchase@Cheap.Acai” rel=”nofollow”>……
Buygeneric drugs…
Purchase@Cheap.Acai” rel=”nofollow”>..…
Buywithout prescription…
Purchase@Accutane.Online” rel=”nofollow”>.…
Buynow it…
Cheap@Generic.Accutane.10mg.20mg” rel=”nofollow”>.…
Buyno prescription…
Cheap@Aciphex.Online” rel=”nofollow”>.…
Buynow it…
Order@Acomplia.Online” rel=”nofollow”>.…
Buygeneric meds…
Order@Discount.Acomplia” rel=”nofollow”>.…
Buygeneric drugs…
Purchase@Acomplia.Online” rel=”nofollow”>.…
Buygeneric drugs…
Purchase@Cheap.Actos” rel=”nofollow”>..…
Buynow it vhx…
Buy@Discount.Adalat” rel=”nofollow”>.…
Buygeneric drugs zfk…
Cheap@Abana.Online” rel=”nofollow”>..…
Buynow it tly…
Buy@Cheap.Abilify” rel=”nofollow”>..…
Buygeneric drugs krg…
Get@Acai.Online” rel=”nofollow”>……
Buynow it zdg…
Purchase@Cheap.Aciphex” rel=”nofollow”>.…
Buygeneric drugs axm…
Purchase@Aciphex.Without.Prescription” rel=”nofollow”>.…
Buydrugs without prescription xab…
Cheap@Aciphex.20mg” rel=”nofollow”>.…
Buyit now ojb…
Buy@Generic.Aciphex.20mg” rel=”nofollow”>……
Buydrugs without prescription jlg…
Purchase@Discount.Acomplia” rel=”nofollow”>……
Buydrugs without prescription ttp…
Buy@Discount.Actonel” rel=”nofollow”>..…
Buyno prescription lka…
Purchase@Cheap.Advair” rel=”nofollow”>.…
Buygeneric pills oir…
Get@Advair.Online” rel=”nofollow”>.…
Buygeneric drugs hwi…
Buy@Generic.Advair.Without.Prescription” rel=”nofollow”>..…
Buyno prescription jwi…
arava@adverse.events” rel=”nofollow”>……
Buygeneric meds…
aciphex@muscle.pain” rel=”nofollow”>..…
Buygeneric pills…
actos@side.effects.edema” rel=”nofollow”>..…
Buygeneric drugs…
alberta alcohol and drug abuse commission…
Buy_generic meds…
recipes for gastric bypass patients…
Buy_now…
citalopram length of use…
Buy_drugs without prescription…
weight gain stories feeders…
Buy_drugs without prescription…