Who came first - you or the world around you? Obvious answer is the World.
But that just might not be true after all. We Create (and sometimes with lot of effort) our own world around us - at least at the psychological level.
The fact that we tend to view the world outside of us through our own “lenses” - colored by our conditioning and experiences - means that from a psychological standpoint at least, we all live in (and have created) our own private worlds.
Purely from a scientific view though - by design human beings behave like Perfect Learning Systems: we use our sensory inputs (the data) to train our minds (the system) on a continual basis - creating/ shaping our worlds as we go.
It follows then if we (read our sensory organs) are exposed to an alien concept long enough - chances are that we will end up training ourselves (read getting favorably predisposed) in the new concept in quick time. And this “training” overtime becomes what we call as our Experience or - the very World we live in!
This truth is also the central idea (and also the Pointer # 3) for any new (and successful) product/ solution introduction.
So what can you - the entrepreneur and/ or the marketer - do to ensure that your product/ widget is “in and an integral part” of the world your potential customers are “creating” around themselves?
The answer lies in the “Incessant and Singular Focus on (and Observation of) the Experience” of your customer when they are exposed to your product - and that only. Period.
Successful marketers - always design their products (read messaging) to SHAPE the experiences of their potential customers. The exercise starts as an experiment with a “high potential” set of customers (also read my other post on Forward Thinking) - which keeps getting fine-tuned with an ongoing feedback collection from these customers - until the product (starts to) becomes part of the world (and of the repository of favorable experiences) of a much broader set of customers than you intially started with.
If you watched President Obama take his oath for the Presidency yesterday - with millions watching (with misty eyes) from around the world - you’d know what I am saying!
