Fly Without Wings

Why is it so difficult for a marketer or a business to come up with a successful concept/ product launch?

One answer comes from the world of psychology. It was Sigmund Freud (I believe) who argued that ”There are as many Worlds in this Universe as the number of People.” Which means - contrary to what we imagine - we all create, live (in) and experience our own independent worlds!

How do you then, the marketer, create a product/ concept that appeals to so many (perhaps billions) different worlds (or worldviews) at the same time?

Well, it’s not easy by any stretch of imagination, but yes - it’s possible.

Think Apple iPOD. Think Disney. Think Google. Think Nike. Think President (elect) Obama.

NB: I plan to offer a series of pointers on this interesting subject in my next few posts. So please do come back to check out this space!

Tags: New Product Introduction, New Product Launch

This entry was posted on Saturday, January 10th, 2009 at 9:35 pm and is filed under Emerging Markets, India, Marketing, Start-ups, Technology. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.