Fly Without Wings

If you were marketing for a real estate firm/ builder with piles of unsold inventory in India (at this time) what would you do:

1. Offer hefty discounts on existing projects to get buyers back to the table

2. Relaunch (what were earlier) luxury projects as value plays - with far better price/ performance ratios (read more discounts)

3. Think up some goofy ideas such as selling your luxury project as ’service apartments’ to more than one owner (co-owners)

4. Go back to School for Graduate studies

5. Talk to your equally grim friends from the Financial Services/ Retail/ IT industry and feel more in control of your situation

6. Moonlight until the Government comes up with a bigger package for injecting liquidity into the system - to get the businesses/ builders out of the credit squeeze 

7. Look for a job with the Government

This entry was posted on Monday, December 15th, 2008 at 10:23 am and is filed under Emerging Markets, India, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.