If you were marketing for a real estate firm/ builder with piles of unsold inventory in India (at this time) what would you do:
1. Offer hefty discounts on existing projects to get buyers back to the table
2. Relaunch (what were earlier) luxury projects as value plays - with far better price/ performance ratios (read more discounts)
3. Think up some goofy ideas such as selling your luxury project as ’service apartments’ to more than one owner (co-owners)
4. Go back to School for Graduate studies
5. Talk to your equally grim friends from the Financial Services/ Retail/ IT industry and feel more in control of your situation
6. Moonlight until the Government comes up with a bigger package for injecting liquidity into the system - to get the businesses/ builders out of the credit squeeze
7. Look for a job with the Government
Probably offer a unique scheme of take it on rent and purchase later
or something like vehicle leasing scheme, pay in 20 years and sell at residual value at the end of tenure
or simple sell at discounted throwaway price