Fly Without Wings

How much knowledge is enough to take a call whether to invest in a new product or a service?

How do you know you are ready to ship a product or a service or that it has good enough features?

How do you know that ”good enough” would be “good enough” for your customer as well?

What would you do to get it “right” the first time around?  Should you? Does it change anything if you are not in the technology/ Internet business?

…

Does it then follow that the HOW and WHEN of “good enough” becomes the single most critical factor for a successful new product/ service launch?

Seth Godin  has an interesting post “Layering” on the successful launch of his blog - that gives some useful pointers.

So does Agile. Social Media.

And, Google with “always beta”.

This entry was posted on Saturday, December 13th, 2008 at 6:15 am and is filed under Marketing, Start-ups, Technology. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.