Fly Without Wings

Prime Minister of India launched the 3G Mobile Network in India today by receiving a video call and viewing TV!

3G brings upto 2 MBPS of capacity to the consumers - and a hope of billions of dollars of business for the value-added service (VAS) providers.

The wireless market in India has largely been about voice - and about acquiring new consumers. Operators are collectively targeting 650 million subscribers by 2012 from a current base of 330 Million - with majority of growth coming at the bottom of the pyramid. 

So what does it mean for VAS providers - where some of them have already invested significantly in building mobile platforms for commerce, banking, location based services etc. with next to nothing to show for revenues ?

Does 3G change anything in the short term? - medium term?

With network operators (and VMNOs), device makers, platform providers, content providers, and many others in the ecosystem mix attempting to wrest control - the wireless journey hereon in India is going to be very interesting to say the least!

This entry was posted on Friday, December 12th, 2008 at 4:54 am and is filed under Emerging Markets, India, Technology. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.